Privacy Policy
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Last Updated: 09th June 2026
1. Introduction
Aurum Bar & Lounge (“Aurum,” “we,” “us,” or “our”), located at 2831 Rozzelles Ferry Road, Charlotte, North Carolina 28216, is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, make a reservation, inquire about or book an event, or interact with us in any way.
By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access our site or submit personal information to us.
2. Information We Collect
2.1 Information You Provide Directly
We may collect the following categories of personal information when you contact us, make a reservation, or book an event:
- Name, email address, and phone number
- Date of birth (for age verification purposes in compliance with North Carolina ABC law)
- Event or reservation details (date, party size, occasion type)
- Billing information for event deposits or packages (processed through secure third-party payment processors)
- Messages or communications you send us via contact forms, email, or social media
2.2 Information Collected Automatically
When you visit our website, certain information may be collected automatically, including:
- IP address and browser type
- Pages visited, time spent on pages, and referring URLs
- Device type and operating system
- Cookie and tracking data (see Section 6 below)
2.3 Information from Third Parties
We may receive information about you from third-party platforms such as OpenTable, Eventbrite, Google, Instagram, or Facebook if you interact with us through those services.
3. How We Use Your Information
Aurum uses the personal information we collect for the following purposes:
- To process event bookings, reservations, and inquiries
- To verify age in accordance with North Carolina General Statutes Chapter 18B (Alcoholic Beverage Control)
- To send confirmations, reminders, and updates about your reservation or event
- To respond to customer service inquiries
- To send promotional communications about upcoming events, DJ nights, specials, and offers (with your consent)
- To improve our website content, services, and customer experience
- To comply with applicable legal obligations, including North Carolina ABC requirements and local health regulations
- To detect and prevent fraud or misuse of our services
4. How We Share Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:
- Service Providers: We may share information with trusted third-party vendors who assist us in operating our website, processing payments, or managing events (e.g., payment processors, email platforms, booking software). These vendors are contractually obligated to handle your data securely and only for the purposes we specify.
- Legal Compliance: We may disclose information if required to do so by law, regulation, or valid legal process, including compliance with the North Carolina Identity Theft Protection Act (G.S. Chapter 75, Article 2A).
- Business Transfers: In the unlikely event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to this Privacy Policy.
- Protection of Rights: We may disclose information to enforce our Terms of Service, protect our legal rights, or address safety concerns.
5. Data Security
We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction, consistent with requirements under North Carolina’s Identity Theft Protection Act (G.S. § 75-64 et seq.). These measures include secure data transmission (SSL/TLS encryption on our website), restricted access to personal data, and secure disposal of personal information when no longer needed.
In the event of a qualifying security breach involving your personal information, we will notify affected individuals and the North Carolina Attorney General’s Consumer Protection Division without unreasonable delay, as required by G.S. § 75-65.
However, no method of data transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
6. Cookies and Tracking Technologies
Our website may use cookies, web beacons, and similar tracking technologies to enhance your browsing experience and analyze site usage. You may control cookie preferences through your browser settings. Disabling cookies may affect some functionality of our website.
We do not use cookies to collect sensitive personal information or to engage in targeted advertising based on protected characteristics.
7. Children’s Privacy
Our website and services are not directed to individuals under the age of 21. We do not knowingly collect personal information from anyone under 21. If we become aware that a person under 21 has provided us with personal information, we will promptly delete it. If you believe we have inadvertently collected such information, please contact us immediately at the information listed in Section 11.
This policy is consistent with our obligations under the Children’s Online Privacy Protection Act (COPPA) and North Carolina law.
8. Your Rights and Choices
You have the following rights with respect to your personal information:
- Access & Correction: You may request to access or correct inaccurate personal information we hold about you.
- Deletion: You may request that we delete your personal information, subject to any legal obligations we may have to retain it.
- Opt-Out of Marketing: You may opt out of receiving promotional emails at any time by clicking the “unsubscribe” link in any email or by contacting us directly.
- Data Portability: Upon request, we will provide you with a copy of the personal information you have provided to us in a commonly used format.
To exercise any of these rights, please contact us using the information in Section 11. We will respond to your request within a reasonable time frame.
9. Retention of Information
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by applicable law. Event booking records may be retained for a reasonable period for accounting, legal, and compliance purposes. When information is no longer needed, we will dispose of it in accordance with G.S. § 75-64 (secure disposal requirements).
10. Third-Party Links
Our website may contain links to third-party websites (including social media platforms, ticketing services, or review sites). We are not responsible for the privacy practices of those sites and encourage you to review their individual privacy policies.
11. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Aurum Bar & Lounge
2821 Rozzelles Ferry Rd, Charlotte NC – 28208
Phone: (704) 526-0161
Email: sales@aurumcharlotte.com
Hours: Mon – Thurs: 5 PM – 12 AM
Fri: 5 PM – 2 AM
Sat: 12 PM – 2 AM
Sun: 12 PM – 10 PM
12. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. When we do, we will revise the “Last Updated” date at the top of this document. Continued use of our website or services following any changes constitutes your acceptance of the updated policy. We encourage you to review this page periodically.
3. Embedded Content
Pages on this site may include embedded content, like YouTube videos, for example. Embedded content from other websites behaves in the exact same way as if you visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website. Below you can find a list of the services we use:X
We use the X API to display our tweets timeline on our site. X has its own cookie and privacy policies over which we have no control. Your IP is not sent to a X server until you consent to it. See their privacy policy here: X Privacy Policy .Youtube
We use YouTube videos embedded on our site. YouTube has its own cookie and privacy policies over which we have no control. There is no installation of cookies from YouTube and your IP is not sent to a YouTube server until you consent to it. See their privacy policy here: YouTube Privacy Policy.4. Cookies
This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. Cookies generally exist to make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the help section of your browser.Necessary Cookies (all site visitors)
- cfduid: Is used for our CDN CloudFlare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. See more information on privacy here: CloudFlare Privacy Policy.
- PHPSESSID: To identify your unique session on the website.
Necessary Cookies (Additional for Logged in Customers)
- wp-auth: Used by WordPress to authenticate logged-in visitors, password authentication and user verification.
- wordpress_logged_in_{hash}: Used by WordPress to authenticate logged-in visitors, password authentication and user verification.
- wordpress_test_cookie Used by WordPress to ensure cookies are working correctly.
- wp-settings-[UID]: WordPress sets a few wp-settings-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.
- wp-settings-[UID]:WordPress also sets a few wp-settings-{time}-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.
5. Who Has Access To Your Data
If you are not a registered client for our site, there is no personal information we can retain or view regarding yourself. If you are a client with a registered account, your personal information can be accessed by:- Our system administrators.
- Our supporters when they (in order to provide support) need to get the information about the client accounts and access.
6. Third Party Access to Your Data
We don’t share your data with third-parties in a way as to reveal any of your personal information like email, name, etc. The only exceptions to that rule are for partners we have to share limited data with in order to provide the services you expect from us. Please see below:Envato Pty Ltd
For the purpose of validating and getting your purchase information regarding licenses for the Avada theme, we send your provided tokens and purchase keys to Envato Pty Ltd and use the response from their API to register your validated support data. See the Envato privacy policy here: Envato Privacy Policy.Ticksy
Ticksy provides the support ticketing platform we use to handle support requests. The data they receive is limited to the data you explicitly provide and consent to being set when you create a support ticket. Ticksy adheres to the EU/US “Privacy Shield” and you can see their privacy policy here: Ticksy Privacy Policy.7. How Long We Retain Your Data For
When you submit a support ticket or a comment, its metadata is retained until (if) you tell us to remove it. We use this data so that we can recognize you and approve your comments automatically instead of holding them for moderation. If you register on our website, we also store the personal information you provide in your user profile. You can see, edit, or delete your personal information at any time (except changing your username). Website administrators can also see and edit that information.8. Security Measures
We use the SSL/HTTPS protocol throughout our site. This encrypts our user communications with the servers so that personally identifiable information is not captured/hijacked by third parties without authorization. In case of a data breach, system administrators will immediately take all needed steps to ensure system integrity, will contact affected users and will attempt to reset passwords if needed.9. Your Data Rights
General Rights
If you have a registered account on this website or have left comments, you can request an exported file of the personal data we retain, including any additional data you have provided to us. You can also request that we erase any of the personal data we have stored. This does not include any data we are obliged to keep for administrative, legal, or security purposes. In short, we cannot erase data that is vital to you being an active customer (i.e. basic account information like an email address). If you wish that all of your data is erased, we will no longer be able to offer any support or other product-related services to you.GDPR Rights
Your privacy is critically important to us. Going forward with the GDPR we aim to support the GDPR standard. AxiomThemes permits residents of the European Union to use its Service. Therefore, it is the intent of AxiomThemes to comply with the European General Data Protection Regulation. For more details please see here: EU GDPR Information Portal.10. Third Party Websites
AxiomThemes may post links to third party websites on this website. These third party websites are not screened for privacy or security compliance by AxiomThemes, and you release us from any liability for the conduct of these third party websites.
All social media sharing links, either displayed as text links or social media icons do not connect you to any of the associated third parties unless you explicitly click on them.
Please be aware that this Privacy Policy, and any other policies in place, in addition to any amendments, does not create rights enforceable by third parties or require disclosure of any personal information relating to members of the Service or Site. AxiomThemes bears no responsibility for the information collected or used by any advertiser or third party website. Please review the privacy policy and terms of service for each site you visit through third party links.
11. Release of Your Data for Legal Purposes
At times it may become necessary or desirable to AxiomThemes, for legal purposes, to release your information in response to a request from a government agency or a private litigant. You agree that we may disclose your information to a third party where we believe, in good faith, that it is desirable to do so for the purposes of a civil action, criminal investigation, or other legal matter. In the event that we receive a subpoena affecting your privacy, we may elect to notify you to give you an opportunity to file a motion to quash the subpoena, or we may attempt to quash it ourselves, but we are not obligated to do either. We may also proactively report you, and release your information to, third parties where we believe that it is prudent to do so for legal reasons, such as our belief that you have engaged in fraudulent activities. You release us from any damages that may arise from or relate to the release of your information to a request from law enforcement agencies or private litigants.
Any passing on of personal data for legal purposes will only be done in compliance with laws of the country you reside in.